Usually this time is the relative calm before the storm with regard to the Rock Hall: Predictions made, we’re just eagerly waiting for the ballot announcement.
But this week, things got lively early with the announcement that Jann Wenner is stepping down from his position as chairman of the Rock and Roll Hall of Fame’s board of directors effective January 1, 2020. He’ll be replaced by John Sykes, a current board member and president of Entertainment Enterprises at iHeartMedia. Sykes’ long resume includes slots as label president at Chrysalis Records, Chairman and CEO at Entercom (formerly Infinity Broadcasting), and president of new network development at MTV (which he co-founded), now Viacom Media, among others.
Change is on the horizon. One of the first things Sykes said he’s planning is to recast the board to include more women and people of color. He’s also mentioned the need for the museum to grow physically, something that’s already underway with a $35 million, 50,000-square-foot expansion that will include indoor event facilities. (He didn’t take the usual care to draw the line between museum and Foundation; proof how faint it really is).
Both of these steps are immensely positive and long overdue.
But I’m wary. Sykes is essentially a marketing guy. And when marketing takes control, the tail wags the dog. It takes a view from 30,000 feet before getting into the weeds to pick the low hanging fruit and reach out to leverage partnerships to maximize the brand for the target market segment. The brand, the brand, the brand.
He’s talked a lot about the Hall needing to evolve to stay relevant, and not being about any one genre, but instead a reflection of “a spirit that connects with young people.” All of this is true. And on the face, positive. We’ll see more women, more artists of color, more genres, if for no other reason than the optics.
But between the lines, what does it mean? The Hall definitely needs to connect with young people. But how are we defining young? The Hall’s already essentially signaled that it’s done with the 60s, and now the nail is in the coffin for the chances of artists like the Clovers, the Shangri-Las, Connie Francis, Link Wray, Dick Dale, and others still overlooked. Classic rock from the 70s will likely have a gasp or two still left, because Boomers (Disclaimer: my demo) have padded wallets and a strong sense of nostalgia. They’ll want to see Boston, Foreigner, and the Doobies. Will there be a rush to gloss over much of the 80s for even newer acts? We’ll have to see.
The induction ceremony and HBO broadcast of same has driven many of these decisions for a while. But with the announcement that it’ll now be broadcast live, that’ll be written in stone. The goal will be an “optimized viewer experience.” Future Rock Legends has already touched on this, but if the show can’t be cleaned up on the back end, it’ll be cleaned up on the front, with a controlled, scripted show that manageable as possible. Time is money people; classes will be five…or less! And you’ll know all the acts. You probably saw them on MTV. The Replacements, Bad Brains, Big Star, the Meters, John Prine? And non-performers? Oh, a temporary exhibit can take care of those.
Sykes also wants to do more in L.A, so shows may return there. It does have a choice of big venues and more predictable weather at the time of year the Hall wants to do this. Sorry, Cleveland. On the plus side, this probably really does mean the end of the singles category.
It’ll be interesting to see just how the NomCom responds to all of this, and how and why its makeup may change in the near future. It seems even more likely now that it’ll be sharing its role with the kiosks at the museum. Will acts like Prine and the Meters still even make it to the ballot?
This is a gut reaction. I know a lot of people won’t like it and will think it’s too pessimistic. I truly hope I’m wrong–God knows I don’t have the inside story. If I am, no one will be happier than I am. Sykes deserves a shot. It’ll take some time to know how everything will shake out, and there are those who’ll think it’s about time things happened this way. Time will tell.
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Against this backdrop, the “Who Cares About the Rock Hall?” podcast dropped its latest episode, featuring Seymour Stein, Bob Merlis, and Andy Paley. I was psyched – had the earbuds on as soon as I woke up Friday.
Boomer that I am, I was all “Right on!” when they were talking about not giving up on older artists. And then, at 33:40 in, the topic turned to inducting more women. Their immediate response was “Well, more women who really deserve it…let’s not be gratuitous about it.” Really. Well, of course we don’t want to be gratuitous about it. But you know damn well that the word is only used if you don’t believe the subject of the discussion is on an equal footing, if the consideration is some kind of charity. People complain about KISS and Bon Jovi and country and pop, but that’s the word used for women and music by artists of color. And it’s bullshit. Working with women or advocating for one or two here and there notwithstanding.
Interestingly Jann “Lame Duck” Wenner was quoted in the press this week – for the first time in forever – as saying “I don’t think that’s a real issue…musical achievements have got to be race-neutral and gender-neutral in terms of judging them.” Yes, absolutely. I personally haven’t been on board with the idea of an all-female ballot because I believe that too. But when less than 8 percent of your inductees are female and when people just accept it as SOP that multiple women or people of color (let alone multiple women of color) can’t get on the same ballot, there’s a problem. White and male is the default, and everyone else is a “special class” and including them is “gratuitous.”
The guys’ take on Pat Benatar was nonsensical and not worth going into, and Stein’s knee-jerk dismissal of Cyndi Lauper an unpleasant surprise, given that he’s worked with her, but I guess her resume doesn’t get her out of the “gratuitous” category. But their view of Tina Turner as nothing but Ike’s little sidekick was nothing short of stunning. Poor Kristen Studard did her best to push back with respect, but I think she was as shook as most of the rest of us.
I’ve been reminded that the discussion did turn to some names of women they did feel should get in, so yes, it wasn’t a blanket dismissal. But I stand by my take on the implications of automatically responding with the g-word to the proposal.
So here we are at the turning point. The past with its knowledge and its dismissal of anything unlike itself, and the future, with forward thinking as a marketing strategy. What a choice.